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Meghan Rowe

Meghan is the owner/co-founder and CEO of White Leaf Provisions. After living abroad for many years, Meghan became very aware of the high standards that the European Union holds for food, products and their ingredients. The birth of her son Keegan is what sparked her journey into the Biodynamic® and Organic space fully. She started White Leaf Provisions due to her love of Biodynamic and Organic products and wanted to share this love with others out there.


Keegan Rowe

Keegan Rowe is the Chief Compost Manager at White Leaf Provisions. A lover of the finer things in life such as our Biodynamic Apple & Pear Sauce. Keegan spends most of his days playing outside, gardening, collecting little gifts from nature for his mom and gliding through the air on his Swurfer.


Keith Rowe

Keith is the owner/co-founder of White Leaf Provisions. Born and raised in Ireland, he is a classically trained chef. Educated in Europe, he has spent sixteen years in the professional restaurant industry. He's has cooked at an executive level around the world including Australia, Asia and Europe. Keith now devotes all of his time to the growth of Biodynamic products in the USA with a focus on regenerative agriculture.


Christine Churchill Elders

Co-Founder, Churchill Brands - Chris was the first Director of Sales for Annieʼs Homegrown in the 1990ʼs where she was tasked with bringing the infamous pasta products from itʼs limited east coast distribution to major retailers in the west. She then branched off to start her own wholesale bakery and bread shop, Marin Baking Company out of San Rafael where she delivered hundreds of fresh baked goods to dozens of grocery stores and restaurants throughout the North Bay. In 2005 Chris joined her sister Deborah Luster as Co- Founder of Can Do Kid Inc., a company with a can-do philosophy that inspired kids of all ages through positive messaging in childrenʼs books and a popular line of all natural nutritional bars for kids. In the 10 years that Chris was at Can Do Kid, she and her sister were able to get the books into major outlets like ToysRUs and their nutritional bars into over 5000 stores throughout the country. In 2016 Deb and Chris chose to impart their wisdom of so many years in the natural food industry to other entrepreneurs, creating Churchill Brands, LLC. It is there that they enjoy consulting founders and CEOʼs in all aspects of growing their businesses and emerging brands.


Deborah Luster

Deborah has founded numerous consumer product companies, two small publishing companies and has consulted dozens of growing companies, non-profits and social enterprises. She helped start and grow now $890 Million+ Annie’s Homegrown (all natural and organic food products), was President of the company from 1991-1997, and served on the board until 2000. While taking a break to have three kids, Deborah and her husband founded SWAK publishing and wrote their first book. In 2004 her sister Chris Elders and her founded Can Do Kid, Inc. and created products designed for children which included two books for children sold in Toys RUS, gift and book stores, and creating a line of all natural/organic nutrition/energy bars for kids that sold in over 5,000 stores across the country. Currently Deborah and Chris have Churchill Brands, Inc. They consult founders, entrepreneurs and marketing managers on all aspects of businesses. Deborah also sits on four executive boards and many advisory boards on non and for profit companies, teaches college classes and performs public speaking engagements all over the country. All her companies and ventures work to create partnership with the communities they serve. She has been featured in the media including NBC, ABC and CBS News , View By The Bay, articles in Inc., Newsweek, Forbes, and the cover of Working Woman Magazine.


Kaitlin Madden - Director of Communications

Kaitlin Madden joined White Leaf Provisions in the summer of 2017, and manages the company's social media, content, and communications. She lives in Chicago with her husband, dog, and toddler son, who is obsessed with WLP Apple & Pear sauce.

Hunter Johnson- CFO

Hunter is our numbers guru! He comes to us with over 25 years of financial and strategic experience working in the various operational roles in multi-national public and mid-market private companies in B2B and B2C financial services. He has extensive experience in capital restructuring and allocation, compliance and risk management, operations process improvement, start-ups, IPOs, merger integration, and strategic planning.